PR Expert Says Sydney Sweeney Is Deliberately Embracing Sexy Roles in ‘Euphoria’

PR expert Lisa K. Sass says Sydney Sweeney’s nude scenes in Euphoria are unlikely to harm her career, arguing the actress has already built a strong and varied résumé over nearly two decades in Hollywood.

Speaking ahead of the Euphoria Season 3 finale on May 31, Lisa said Sydney appears to be “deliberately” choosing sexy roles and leaning into her public image. She noted the actress is comfortable with her body and even has her own lingerie collection.

Lisa also suggested other headlines around Sydney — including her advertising campaigns, box office struggles, dating life, and public scrutiny — pose a bigger career risk than her scenes in the HBO drama.

The comments come as fans react to the show’s latest controversial episodes and prepare for the season finale. HBO’s new trailer focuses on Zendaya’s character Rue, hinting at emotional and dramatic events ahead.

Fans were also shocked by the apparent death of Nate, played by Jacob Elordi, in the previous episode. Social media users said the finale preview looked “emotionally devastating” and predicted more tragedy in the final episode.